Human Literacy for everyone - People make sense
The best kept secret to winning in court - a People Whisperer.
The biggest wildcard in any trial is
the people! If you deeply understand the specific humans involved you have
the ultimate advantage.
We are a revolutionary alternative to traditional jury consultants - without their price tag.
We analyze how jurors, witnesses, clients, experts, attorneys, judges, and opposing counsel are likely to influence one another—so nothing important is left to chance.
This is next level understanding of all the humans involved in your trial - and it gives you an advantage you've never experienced before. If you want to be fully prepared to win at court - you must understand the way every person involved - influences all the others.
We go beyond traditional jury consulting and analyze how you, your witnesses, the judge, opposing counsel and the jury will interact. We also provide traditional help with Voir Dire and Jury Selection.
Schedule a complimentary Behavior Read for your team or case today.
This is a zoom call where we profile your team - and tell you about the subtle behaviors to watch for in how you come across and interact with others. Call us at 801-231-0107 to schedule
Try a Behavioral Read™ DEMO
Give us one hour with your team, and we'll show you what Human Literacy can reveal. We'll accurately profile the people involved in your case, explain how they're likely to be perceived by others, and identify opportunities to strengthen trust, credibility, and influence before trial. We can also assess key witnesses or the human dynamics of an entire case.
What have you got to lose - test us!
The Most Important Skill they didn't teach you in Law School
Law school teaches you how to analyze facts. It teaches you the rules of evidence, civil procedure, legal research, advocacy, negotiation, and trial strategy.
But there’s one skill that quietly influences every witness, every juror, every judge, every client meeting, every settlement negotiation, and every trial…
…and almost no one teaches it.
The ability to understand how people are actually experienced by other people.
After more than twenty-five years studying human behavior, I’ve become convinced that this missing skill deserves a place alongside evidence, advocacy, and trial strategy. I call it Human Literacy for the Courtroom.
Because here’s the truth. Every person who walks into a courtroom is communicating far more than the words coming out of their mouth. A witness may believe they’re coming across as confident, while jurors experience them as defensive. An attorney may think they’re projecting strength, while a jury experiences arrogance. An expert may believe they’re being thorough, while jurors quietly feel overwhelmed. A client may never tell a lie, yet still create doubt because of how they’re perceived. The gap between intention and perception changes verdicts every day. And most people never realize it exists.
I help attorneys understand everyone in the courtroom and involved in a trial – including themselves - not just the jury. When you deeply understand every person involved you have a major advantage. Trials about interactions between different types of people, and those interactions and how people are interpreted makes or breaks verdicts.
This isn't typical trial consulting - this is human behavior understanding on another level and it's the missing piece to make sure you are prepared to win.
Test me - invite me to do a Behavioral Read on your team or case - complimentary one hour by zoom with your litigation team and I will help you see things that will surprise you about how you might come across to others.
Schedule a complimentary Behavior Read - for your team or case
Call 801-231-0107
What makes
US
different?
Behavioral Trial Science
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Analyze the entire human system surrounding your case—not just the jury. We help you understand attorneys, witnesses, clients, experts, judges, opposing counsel, and jurors, including how your own team is likely to be experienced by others.
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Identify hidden strengths and blind spots that affect trust, credibility, likability, and influence in the courtroom.
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Predict human dynamics by revealing how the personalities, values, fears, and communication styles of the people involved are likely to interact throughout the trial.
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Coach attorneys and witnesses to communicate with greater authenticity, confidence, credibility, and connection—not by changing who they are, but by helping them bring out their best.
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Strengthen witness preparation by addressing not only what witnesses say, but how they come across to judges and jurors.
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Develop jury strategy by identifying the decision-making styles, values, and likely influencers within the jury, then tailoring your presentation to resonate with them.
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Refine trial themes and presentation so your arguments connect with the specific people who will ultimately decide your case.
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Increase trust and credibility throughout the courtroom by helping every key participant communicate more effectively.
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Reveal what traditional trial preparation often misses—the human factors that quietly shape persuasion, relationships, and verdicts.
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Every trial has two cases: the legal case and the human case. We help you prepare both.
Behavorial Trial Science in Action
Case Examples:
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Problems with Attorneys:
One of the most fascinating trials I've studied is the Kouri Richens case. As I watched the proceedings, I noticed significant interpersonal friction between members of the defense team, the judge, opposing counsel, and, eventually the jury. While a motion for a new trial has alleged judicial bias, I believe another important factor deserves attention: how the attorneys themselves were experienced by the people around them. Subtle communication patterns—such as eye contact, vocal tone, body language, and inadvertently projecting arrogance or defensiveness—can quietly influence trust and credibility throughout a trial. In my opinion, some of the attorneys seemed unaware of how their behaviors were affecting others. These aren't personality flaws; they're communication patterns that can be recognized, coached, and improved.
Human Literacy helps attorneys understand how they are actually experienced by judges, jurors, witnesses, clients, and opposing counsel. When trust and credibility are on the line, those human dynamics can be just as important as the legal arguments themselves. Our work involves personal coaching, profiling, and understanding humans.
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Problem with understanding the Jury Make-up
In a child sexual abuse trial, the prosecution appeared to focus heavily on the emotional impact of the evidence while overlooking an equally important factor—the makeup of the jury. From my perspective, the jury included several highly analytical, detail-oriented jurors who carefully evaluated whether each legal element had been proven beyond a reasonable doubt. Rather than responding primarily to emotion, they seemed to require a methodical presentation that clearly connected every piece of evidence to the law. Human Literacy includes understanding how different jurors process information and make decisions. Recognizing those differences can help attorneys adapt their presentation so that both the facts and the legal elements are communicated in the way that particular jury is most likely to understand.
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Problem with Witness Prep
In one case, a key witness possessed the facts but struggled to inspire trust. Her communication patterns unintentionally came across as arrogant and emotionally guarded—qualities that can quickly undermine credibility with certain jurors. Traditional witness preparation focused on testimony and cross-examination, but it wasn't enough. Before addressing what she would say, we had to address how she was being experienced by others. Through individualized behavioral coaching, we helped her replace protective communication patterns with authentic confidence, warmth, and genuine connection. As she learned to communicate from a place of safety rather than self-protection, her testimony became more believable, relatable, and trustworthy. Human Literacy isn't just about preparing a witness to answer questions—it's about helping them become someone a jury can trust.
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Problem with Opposing Counsel
In another case, opposing counsel was exceptionally charismatic and immediately established rapport with the jury. He was confident, engaging, and highly likeable, while our attorneys struggled to create the same level of trust and connection. Winning this case required more than stronger legal arguments—it required a deeper understanding of the human dynamics in the courtroom. We needed to identify which jurors were most likely to influence deliberations, understand the values and decision-making styles that shaped their thinking, and help our attorneys communicate in ways that resonated with those jurors. We also coached our team to lean into their own authentic strengths rather than compete with charisma. Instead of trying to out-charm opposing counsel, we focused on helping the jury recognize the difference between charisma and credibility, allowing authenticity and the facts to carry greater weight. This is the power of Human Literacy: understanding not only the people in the courtroom, but how they influence one another.
Get to know Kimberly Giles
Kimberly Giles is a nationally recognized expert on human behavior and the founder of Behavioral Trial Science and Human Literacy for the Courtroom. For more than 25 years, she has studied the subtle human dynamics that shape trust, credibility, influence, and decision-making—helping attorneys understand not only what people say, but how they are actually experienced by judges, jurors, witnesses, clients, and opposing counsel. She is a people whisperer and understands people and what drives them at an almost spooky level.
Kimberly has written multiple books on human behavior and relationships, including How Humans Are Wired, authored hundreds of published articles, and has appeared on local and national television and radio. She was named one of Good Morning America's Top 20 Advice Gurus in America for her work helping people better understand themselves and others.
Her groundbreaking work combines decades of behavioral observation with her proprietary Identiology™ Behavioral Framework and 12 Shapes® Human Behavior System to help attorneys uncover the hidden human dynamics that traditional trial preparation often overlooks. Her mission is simple: to help legal professionals stop guessing about people and start understanding them—because every verdict is ultimately decided by human beings.
Kimberly believes the next competitive advantage in the courtroom isn't better technology or better research—it's better Human Literacy.